We collaborated with West Moreton Health to improve the user experience of their website and to help educate their users about the different hospital services, and most importantly about Emergency situations.
West Moreton Health's website amongst other things, need to work first. While it is important for the internal stakeholders to promote content for business and marketing purposes, the users and their need come first. That's when I stumbled on Eric Meyer's talk, about what Designing for Crisis mean in the context of designing for hospitals and their emergency information and services.
We mapped out content around user groups and what they would most likely access. This informed the information architecture and content considerations.
Less barriers, less frustrations
We contained information in cards with bold titles or focus on the important details like numbers, address, or instructions. The simpler it is, the less cognitive resource the user have to use especially on an emergency situation. The emergency information is accessible anywhere through the persistent top navigation.
Secondary information is right under the banner. These include health services and partnerships.
The Emergency page
From an internal stakeholder perspective, WMH wanted to educate the patients on what happens in an emergency situation, or how to find out if you're actually in an emergency and needs assistance pronto.
We allowed the numbers to act as a call-to-action when viewed on mobile so the user can immediately call the number when they press it without copy/pasting.