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Designcraft

Agency: Adelphi Digital

Role: Design and Art Direction

Front-end Engineer: Vishal Sahody

Back-end Engineer: George Bills

 Designcraft is a major supplier and manufacturer of furniture, joinery and showcases located in Canberra. We worked with them to improve their website's brand presence, customer experience and to create a seamless semi e-commerce platform that will help improve their overall business.

Designcraft is a major supplier and manufacturer of furniture, joinery and showcases located in Canberra. We worked with them to improve their website's brand presence, customer experience and to create a seamless semi e-commerce platform that will help improve their overall business.

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 Homepage sets the tone and we wanted to highlight the power of their product by using a visual treatment that provides focus and gives the customer how the furniture would look in the context of their living space.

Homepage sets the tone and we wanted to highlight the power of their product by using a visual treatment that provides focus and gives the customer how the furniture would look in the context of their living space.

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Iconography allows the customer to see the breadth of products Designcraft offers at a glance.

Iconography allows the customer to see the breadth of products Designcraft offers at a glance.

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 The product detail page offers in in-depth view of the products materials, dimensions and lead time for when to order, while the image gallery provides a visual context of how a product might look in a space.

The product detail page offers in in-depth view of the products materials, dimensions and lead time for when to order, while the image gallery provides a visual context of how a product might look in a space.

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Ordering and enquiring

Ordering and enquiring

We designed an interface that is easy to access anywhere so the customer can review the product she's enquiring for effortlessly.

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Sometimes a pun can't be helped.

Sometimes a pun can't be helped.

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Browse and order anytime

Browse and order anytime

We designed the website to be responsive and improved how customers access the different purchase points by incorporating native gestures and touch.

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