Commissioned work
Role: Design and Art Direction
Ad Astra is a bed and breakfast business located in a Limbourg, Belgium. An hour and a half drive from Brussels, it is surrounded by majestic country scenes albeit being close to the city. The accommodation is a 17th century house with a shared terrace complete with modern amenities.
The brand identity design is based on its iconic facade with is bricks, the door and its two windows above. I worked with the client to make sure we capture just enough detail.
I added the stars as the accent surround the main focal of the brand design. This element provided a visual relationship to the brand name while not overpowering the main focal and context of the business.
The colours were inspired by the elements of the location and its story: the rustic red from the bricks; gold from the stars; and the deep blue twilight sky. Pairing it with a serif like Cardo, elevates its look and feel, and most importantly connects the visual together effectively.
If you fancy a holiday around this area, Christmas time is one of the best season to visit where the nearby city hosts a big Christmas market.